The project is grounded in theories of psychological manipulation and influence, drawing from the works of psychologists such as Robert Cialdini and Philip Zimbardo. The B&B setting serves as a microcosm of society, where participants are placed in a situation that mirrors everyday interactions but with a heightened sense of awareness and scrutiny. The performance is designed to incorporate various tactics of mind control, including persuasion, suggestion, and coercion, all within an ethical framework that ensures participant safety and consent.