This period also saw the emergence of independent filmmakers, like Steven Spielberg and George Lucas, who challenged the traditional studio system. The blockbuster phenomenon, fueled by increased ticket prices and merchandising opportunities, transformed the way studios approached film production and marketing.
This period also saw the emergence of independent filmmakers, like Steven Spielberg and George Lucas, who challenged the traditional studio system. The blockbuster phenomenon, fueled by increased ticket prices and merchandising opportunities, transformed the way studios approached film production and marketing.
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