In the post-WWII era, Japan experienced rapid economic growth, which led to the development of a modern entertainment industry. The 1960s and 1970s saw the rise of popular music, with artists like The Beatles and Elvis Presley influencing Japanese musicians. The 1980s and 1990s witnessed the emergence of J-pop (Japanese pop music) and J-rock (Japanese rock music), with iconic groups like AKB48, Arashi, and X Japan achieving widespread success.