The 1960s and 1970s witnessed a shift in fashion, with the emergence of streetwear and youth culture. Designers like Mary Quant and Pierre Cardin popularized mod and futuristic styles, while the hippie movement promoted free-spirited, eclectic fashion. The 1990s saw the rise of fast fashion, with retailers like H&M and Zara offering trendy, affordable clothing to a wider audience. This period also saw the proliferation of celebrity culture, with influencers and icons like Madonna, Michael Jackson, and Princess Diana shaping fashion trends.