In Russian culture, family has historically been the cornerstone of social life, with traditions emphasizing respect for elders, strong intergenerational bonds, and the importance of shared rituals. From festive celebrations like Maslenitsa to solemn memorial days, family gatherings are deeply rooted in the national identity. Now, a groundbreaking initiative by a prominent Russian institute, XX Verified , seeks to amplify these values through its "19 Holidays at My Parents" program—a unique campaign promoting family cohesion through dedicated time with aging relatives.