They created a campaign where they would set up mock "offices" in public spaces, complete with desks, chairs, and mannequins dressed in office attire. The twist was that the seating arrangements were intentionally designed to be ergonomic or, conversely, poorly set up to demonstrate the difference. The mannequins were positioned in various settings, some with correct posture and comfortable seating, while others were placed in positions that would clearly lead to discomfort or health issues over time.