The popularity of Indo-pop can be attributed to its catchy melodies, meaningful lyrics, and high-energy music videos. Many Indonesian music videos have gone viral on YouTube and other social media platforms, racking up millions of views and propelling local artists to stardom. For instance, Isyana Sarasvati's music video for "Laskar Pelangi" has garnered over 200 million views on YouTube, making it one of the most-watched Indonesian music videos of all time.