Rina’s YouTube channel, “Batam Bites,” showcased her creativity: fusion dishes like lemongrass-infused biryani and pandan-flavored avocado toast. Yet, despite her talent, views were stagnant. Her followers praised her skills, but they wanted more . One rainy afternoon, while scrolling through a cooking forum, Rina stumbled on a curious tip: “Use storytelling to humanize your brand.”