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Simultaneously, Raju fast-tracked telugumoviewood.com ’s launch. For just ₹99, viewers could stream "Wood" with exclusive behind-the-scenes content, including interviews with Amazonian tribal elders who inspired the story. Fans who’d once sought illegal copies returned, drawn by the ethical price and immersive experience. "Wood" became a cultural phenomenon in Telugu cinema, sparking a movement of eco-conscious storytelling. Raju’s platform, now synonymous with honest downloads, signed on emerging filmmakers who once shunned piracy. The film’s final scene—its title burning away to reveal a real-time Google Earth map of reforested land—became iconic, with fans sharing their own tree-planting efforts online.
